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Castle Archdale Holiday Park · Marketing & events

Castle Archdale: from promotion to the day itself

Family experiences, live entertainment and the work behind them — connecting the event programme with the park’s marketing.

Dinosaur-themed entertainment at Castle Archdale
Castle Archdale Holiday Park · Marketing & events

The brief

Castle Archdale’s programme brought together family activities, entertainment and community events. My work connected the promotion guests saw before arriving with the practical coordination needed to deliver the experience.

What I did

My work at Castle Archdale included planning and scheduling social content, promotional graphics, photography and video, website content, guest communications and event coordination. I also worked on branding, signage and printed materials used around the park.

How the work was delivered

The work combined a forward-looking events programme with the details of each activity. I coordinated suppliers and performers, supported ticketing through Ti.to and kept guest communications aligned with the programme. Social posts, promotional materials and on-site content helped explain what was happening and how guests could take part.

On location

Event delivery involved more than publishing the promotion. My role also covered on-the-day coordination, photo and video capture and live event coverage. The images here show the family entertainment and the work on the ground that formed part of that wider programme.

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